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At Rainy Frog we’ve released close to 100 games digitally in Japan, including more than 50 on Switch, making the company one of the largest publishers on the Nintendo eShop in Japan. In 2019 we also started publishing physical games in Japan and Asia increasing our experience in the Japanese video game publishing business.

We’ve started a blog to share some of the information we’ve learned over the years and hope that you find it interesting. If there are any subjects you want us to cover then please let us know.

DIY Publishing in Japan

Manekineko are often displayed outside shops to invite business Rainy Frog uses its expertise and

Understanding the Japanese Video Game Market

The three biggest console video game markets of Europe, America and Japan each have their own